It?s a Colorful Entire world: The That means of Colour Throughout Borders

As children, we have been often asked ?what?s your favorite color?? We thought that our color choice says a lot about who we have been, knowning that the questioner will immediately understand its meaning.

But colors, like words, tend not to carry universal meaning. We all have different reactions to various tones and shades depending on how and where we had been raised, our past experiences by it, and our set of preferences ? which, like children, can adjust inexplicably.

The facts are colors carry a lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are conscious of some differences, you'll be able to avoid embarrassing cultural mistakes when talking about and using colors among colleagues, friends, and clients ? and it'll enable you to market your product effectively in global markets.

Below, a simple guide to colors around the world.


In Western cultures, black is associated with death, evil, and eternity. In some Eastern cultures, however, would seem impossible to carries the opposite meaning; in China, black is the signature color for young kids, and is found in celebrations and joyous events.

White, conversely, symbolizes age, death, and misfortune in China as well as in many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is among the most effective colors, as well as meanings in many cultures run deep:

China - Celebration, courage, loyalty, success, and luck, amongst others. Used often in ceremonies, when joined with white, signifies joy.

Japan - The traditional color for any heroic figure.

Russia - Representative from the Communist era. For this reason, it is recommended to become extremely careful when utilizing this in Eastern European countries.

India - Purity, so wedding costumes tend to be red. Also large for married women.

United States - Danger (think "red light!") and found in in conjunction with other colors for holidays, like Christmas (green) and Valentine's Day (pink).

Central Africa - Red is really a colour of life and health. But in the rest of Africa, red can be a color of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa and other regions of the continent.


Blue can often be considered to be the "safest" global color, as it can certainly represent anything from immortality and freedom (heaven) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue can often be considered the conservative, "corporate" color.

However, be cautious when you use blue to handle highly pious audiences: large has significance in nearly every major world religion. For Hindus, it could be the colour of Krishna, and many in the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, especially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue to get a holy color, even though the Islamic Qur'an refers to evildoers whose eyes are glazed with fear as زرق zurq, which will be the plural of azraq, or blue.


Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is recognized as a more positive color. American retailers are leveraging the environmental movement to market eco-friendly goods, often using green-themed packaging or ad campaigns to indicate a product's compliance with "green" standards. Not so in China and France, where studies have indicated that green is not a good option for packaging.


If the Dutch have everything to say about this, the World Cup will likely be flooded with lots of orange come early july. (Orange could be the national color of the Netherlands and also the uniform color of the country's famous football team.)

On sleep issues from the world, however, orange carries a a little more sober meaning: within Hinduism, orange carries religious significance as large for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.

So before your inner child enthusiastically covers your color preference to foreign friends or colleagues, you might want to discover more about that color and it is cultural significance. Also, be aware of color choices while they relate to your business?s get more info campaign copy and graphics ? whether it be printed collateral, an online site, or advertising. Know your target audience along with their respective color conventions and that means you don?t inadvertently send a bad message. We recommend this useful visual representation by Information is Beautiful.

Oh buying takeaways, well known colors at Acclaro are blue and orange.

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